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Basic Books
  • Hardcover
  • $26.99 / $33.99 CAN
  • ISBN 13: 978-0-465-05399-5
New York Times Book Review
"‘True Style' is-a collection of peppery meditations from a man who has spent decades refining a theory and practice of dressing."

Jeffrey Felner, New York Journal of Books
"G. Bruce Boyer has, in essence, created an encyclopedia of men's fashion and style.... True Style is the most comprehensive and all-encompassing volume on the topic of men's fashion that has ever passed in front of these eyes.... Besides the advice, the wonderful and knowledgeable narrative, Mr. Boyer offers the reader the history, an aspect of fashion and style that is so often overlooked within this genre of books."

Wall Street Journal
"Where fashion was once dictated from the top down, it now rises from the street up. But as G. Bruce Boyer shows in True Style, islands of elegance still survive.... [A] cheerful attempt to define the underlying principles for dressing well, while at the same time providing some of the history behind what we wear."

Macleans, CAN
"Into the clatter of bathroom-mirror selfies comes this soothing waltz through the history of men's dress. Boyer...calmly takes the bewildered (and poorly shod) contemporary male by the hand and leads him from the red-soled brocaded excess of European court fashions, through the birth of the modern suit, and into the era of ‘heritage denim' and the $400 T-shirt."

True Style

The History and Principles of Classic Menswear

By G. Bruce Boyer, with G. Bruce Boyer

The thinking man's guide to timeless style

From choosing the right pair of eyeglasses to properly coordinating a shirt, tie, and pocket square, getting dressed is an art to be mastered. Yet, how many of us just throw on, well, whatever each morning? How many understand the subtleties of selecting the right pair of socks or the most compatible patterns of our various garments—much less the history, imperatives, and importance of our choices?

In True Style, acclaimed fashion expert G. Bruce Boyer provides a crisp, indispensable primer for this daily ritual, cataloguing the essential elements of the male wardrobe and showing how best to employ them. In witty, stylish prose, Boyer breezes through classic items and traditions in menswear, detailing the evolution and best uses of fabrics like denim and linen, accoutrements like neckties and eyeglasses, and principles for combining patterns, colors, and textures. He enlightens readers about acceptable circumstances for donning a turtleneck, declaims the evils of wearing dress shoes without socks, and trumpets the virtues of sprezzatura, the artistry of concealing effort beneath a cloak of nonchalance.

With a gentle yet firm approach to the rules of dressing and an incredible working knowledge of the different items, styles, and principles of menswear, Boyer provides essential wardrobe guidance for the discriminating gentleman, explaining what true style looks like—and why.

G. Bruce Boyer is a renowned expert on menswear and men's fashion. The former menswear editor for Town & Country, he has authored, coauthored, and contributed to numerous books on fashion, and his feature articles have appeared in Esquire, Harper's Bazaar, Forbes, the New York Times, the New Yorker, Departures, and the Rake, among other national and international magazines. Boyer has also cocurated several fashion exhibitions at The Museum at the Fashion Institute of Technology. He lives in Bethlehem, Pennsylvania.
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Hachette Book Group