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  • Paperback
  • $18.99 / $24.99 CAN
  • ISBN 13: 9780465096633
  • Edition: REV

"Sawyer ... shares the secrets [of creativity] in a book that's every bit as fun, insightful, and practical as you'd want a book on creativity to be."—Chip and Dan Heath, authors of Made to Stick

"In this provocative book, Sawyer complexifies our thinking about creativity, innovation, and genius."—Howard Gardner, author of Five Minds for the Future

"Group Genius is a must-read for anyone who ... want[s] to make the most of [their] own creative capabilities."—Richard Florida, author of The Rise of the Creative Class

Group Genius

The Creative Power of Collaboration

By (author) Keith Sawyer

Creativity has long been thought to be an individual gift, best pursued alone; schools, organizations, and whole industries are built on this idea. But what if the most common beliefs about how creativity works are wrong? Group Genius tears down some of the most popular myths about creativity, revealing that creativity is always collaborative-even when you're alone. Sharing the results of his own acclaimed research on jazz groups, theater ensembles, and conversation analysis, Keith Sawyer shows us how to be more creative in collaborative group settings, how to change organizational dynamics for the better, and how to tap into our own reserves of creativity.
Dr. Keith Sawyer is the Morgan Distinguished Professor in Educational Innovations at the University of North Carolina at Chapel Hill. The author of fourteen books, including the most widely used college textbook on creativity research, and over eighty scientific articles, Sawyer lives in North Carolina.

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