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The Story Factor

The Story Factor

Inspiration, Influence, and Persuasion through the Art of Storytelling

This modern classic teaches you to use the art of storytelling to persuade, motivate, and inspire in life and business

Anyone seeking to influence others must first know their own story, and how to tell it properly. Whether you’re proposing a risky new venture, trying to close a deal, or leading a charge against injustice, you have a story to tell. Tell it well and you will create a shared experience with your listeners that can have profound results.

In this modern classic, Annette Simmons reminds us that the oldest tool of influence is also the most powerful. Showcasing over a hundred examples of effective storytelling drawn from the front lines of business and government, as well as myths, fables, and parables form around the world, Simmons illustrates how story can be used to persuade, motivate, and inspire in ways that cold facts, bullets points, and directives can’t. These stories, combined with practical storytelling techniques, show anyone how to become a more effective communicator and achieve their goals.

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Genre: Nonfiction / Business & Economics / Business Communication

On Sale: April 4th 2006

Price: $16.99 / $22.49 (CAD)

Page Count: 320

ISBN-13: 9780465078073

What's Inside

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Reader Reviews


"Highly readable."—Library Journal
"The Story Factor provides valuable tools for using storytelling as a means for self-discovery and as a springboard for creating a more meaningful and successful future. This is vital new reading."—Robert K. Cooper, Ph.D. author of Winning at New Products
"As the author herself notes, you can't make someone listen; you can only entice, inspire, cajole, stimulate, or fascinate. Stories do that; so does this book. It's a pleasure to dive into and an extremely useful tool for the would-be influencer or change builder."—Art Kleiner, author Schools That Learn and The Age of Heretics
"This wonderful book...will unleash your capacity to be more effective in whatever your line of work. Everyone who cares about positive change at an individual, organizational or global level should experience The Story Factor."—Gail C. Christopher, JFK School of Government, Harvard University
"It's not as hard as you think! Annette Simmons lays out the storytelling agenda in clear, simple steps. You can (and you must) tell a story if you expect to succeed as a marketer. This book ought to help."—Seth Godin, Author of All Marketers Are Liars
"Once upon a time, story was banished from business. Then Annette Simmons came along to show us the error of our ways. This book is a smart, practical guide to tapping the power of narrative to improve your business and your life."—Daniel H. Pink, Author of A Whole New Mind
"The Story Factor is full of entertaining and useful stories to enhance our ability to communicate effectively. It will be very useful to teachers and managers alike."—Edgar E. Schein, Sloan Fellows Professor of Management, Emeritus, and Senior Lecturer, MIT Sloan School of Management
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