"A beautifully written and important book that deserves to be read by the docile and disobedient alike. Crowds are sometimes wise, but Charlan Nemeth shows how, when, and why listening to the majority is dangerous, and why disagreement is often an engine of innovation, persuasion, and error correction."—Adam Alter, bestselling author of Irresistible and Drunk Tank Pink
"Charlan Nemeth personifies minority influence; there is no person on the planet better scientifically qualified to write a book on the dynamics of dissent. She understands the underlying science deeply. She is a key contributor to the literature to induce divergent thinking and creativity. And, she has repeatedly demonstrated her ability to apply the scientific literature to engaging real world problems."—Philip Tetlock, Leonore Annenberg University Professor of Psychology and Management at the University of Pennsylvania and author of Superforecasting
"A lucid, practical guide to fostering smarter teams, companies, and societies. Charlan Nemeth demonstrates the power of nonconformists in raising the quality of our group decisions."—William Poundstone, author of Are You Smart Enough to Work at Google?