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The Design of Future Things

The Design of Future Things

First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how–and why–some products satisfy customers while others only frustrate them.
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Genre: Nonfiction / Psychology / Industrial & Organizational Psychology

On Sale: May 12th 2009

Price: $11.99 / $14.99 (CDN)

Page Count: 240

ISBN-13: 9780465013036

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