Butterfly Economics

A New General Theory of Social and Economic Behavior

Trade Paperback / ISBN-13: 9780465053568

USD: $17.99  /  CAD: $22.99

ON SALE: January 25th 2001

Genre: Nonfiction / Business & Economics / Government & Business


In this cogently and elegantly argued analysis of why human beings persist in engaging in behavior that defies time-honored economic theory, Ormerod also explains why governments and industries throughout the world must completely reconfigure their traditional methods of economic forecasting if they are to succeed and prosper in an increasingly complicated global marketplace.

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